Jul 14, 2008
The iPhone kicks the iPhone to the curb
Well all publicity is good publicity it would seem as Apple report record sales of its new 3G iPhone over the weekend. They shifted a massive 1m units in just 3 days compared with the 74 days it took for the original iPhone to hit six digits.
And despite the first-day nerves, consumers have been flocking to the App
Store to bolster their new toy with the latest and greatest widgets and
games. 10m widgets and games in fact. No doubt the PR-bods at Apple HQ will roll this figure out as much as possible as testament to the ease
of use of the iPhone and the App Store countering the negative press it
received over the weekend.
Various brands have been quick off the mark getting their foot in the App Store door, including Carling – one of our clients here at Hill & Knowlton – which launched its iPint and shot to the #1 spot in the Free Games category.
No 2 in the free apps chart as well….
[...] “iPint is an awesome game to play at work … I need to get virtually hammered today!!! I’m on my 15th pint” [...]