I love this idea from Stan Shroeder at Mashable!

Location-aware iPhone applications that show up on your device for download when you’re in a certain place.

Would provide a fantastic new channels for marketers! Imagine as you walk past the latest Audi advert and get an alert to download the Audi Game application. Or how about an app from Scoot available in bars which let you order a pick-up after one too many pints.

Take note Apple!