danleach.co.uk

In honour of 10 Yetis Good and Bad Public Relations feature I thought I would do my own Olympic Special:

Good PR
14 year old Tom Daley: After finishing in last place in the synchronised diving competition young Daley gave a dignified response to his team’s poor performance, betraying his young age and showing that he is due to become one of the most popular British sporting personalities for many years to come. More than can be said for his partner Blake Alrdidge.

Bad PR
Spain’s Olympic Basketball team: The team took the unsual approach to their team photo by making slit-eyed gestures. Who decided that this would be a good idea?