danleach.co.uk

Robert Scoble’s latest post is praising the launch of a new service for programmers called Stack Overflow, claiming its success has been down to ditching PR in favour of letting the users create organic noise around the site.

Robert is right in that it is incredibly effective having passionate users spreading the word of your product or service, but he is mistaken if he thinks a PR hand isn’t behind this.

For any start-up business, whether online or off, BETA testers are one of the most effective tools in a PRs arsenal. Not only do they provide instant feedback that we can guard against but they provide a core user base that can be leveraged as part of a powerful word of mouth campaign, which, it would seem, Robert has been exposed to.

Robert – PR isn’t all media relations and stunts. Occasionally we do something really smart and stay invisible!