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	<title>danleach.co.uk &#187; Marketing</title>
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	<link>http://danleach.co.uk</link>
	<description>A blog covering PR, marketing, technology, social media and a whole lot more!</description>
	<pubDate>Wed, 03 Dec 2008 11:46:49 +0000</pubDate>
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		<title>The death of BETA!</title>
		<link>http://danleach.co.uk/2008/12/03/the-death-of-beta/</link>
		<comments>http://danleach.co.uk/2008/12/03/the-death-of-beta/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 11:45:34 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[BETA]]></category>

		<category><![CDATA[Twilert]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=162</guid>
		<description><![CDATA[My morning kicked off with a conversation about Twilert and in particular why the site was launched in BETA and what BETA actually means. It got me thinking about my reasoning behind it and I ended at the question of &#8220;Why would I ever take the site out of BETA?&#8221;
For me, BETA means the final [...]]]></description>
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		</item>
		<item>
		<title>Introducing Twilert</title>
		<link>http://danleach.co.uk/2008/11/27/introducing-twilert/</link>
		<comments>http://danleach.co.uk/2008/11/27/introducing-twilert/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 16:31:51 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[The Internet]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=160</guid>
		<description><![CDATA[It&#8217;s been pretty quiet round these parts (again) but there is good reason. Between my day job (usually 2am - 3am) I have been working on a new Twitter application that effectively replicates the Google Alerts service but, yes you guessed it, for Twitter!
So, I proudly introduce Twilert.com to the world!
Ideal for anyone interested in [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/11/27/introducing-twilert/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Remeber, we&#8217;re not the audience!</title>
		<link>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/</link>
		<comments>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 08:50:04 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[audience]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=154</guid>
		<description><![CDATA[I was catching up with some friends earlier this week, most of which work in some sort of marketing / digital / interactive capacity. During the course of dinner we noticed the array of mobile phones on the table and in particular the fact that 5 out of the 6 phones were iPhones.
The conversation moved [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quit smoking with Twitter!</title>
		<link>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/</link>
		<comments>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:22:17 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=152</guid>
		<description><![CDATA[I&#8217;m beginning to find some innovate ways brands are leveraging the Twitter platform. Two new services caught my eye this week!
The first, Qwitter, aims to help stop people smoking. As a non-smoker I haven&#8217;t tried it but it&#8217;s simple to get involved. Simply follow Qwitter and send messages to the user (@iquit) telling it how [...]]]></description>
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		</item>
		<item>
		<title>Another Google Chrome post</title>
		<link>http://danleach.co.uk/2008/09/02/another-google-chrome-post/</link>
		<comments>http://danleach.co.uk/2008/09/02/another-google-chrome-post/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 11:22:14 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Chrome]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/09/02/another-google-chrome-post/</guid>
		<description><![CDATA[
A couple of weeks ago I posted an article discussing how traditional PR is dead and today&#8217;s Google Chrome announcement only furthers my belief that PRs must continue to looks at new and interesting ways of communicating to the media and consumers.
Google has pulled off, in my opinion, a mini masterstroke by announcing its new [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/09/02/another-google-chrome-post/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Happy 4th BlogDay</title>
		<link>http://danleach.co.uk/2008/08/31/happy-4th-blogday/</link>
		<comments>http://danleach.co.uk/2008/08/31/happy-4th-blogday/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 10:02:07 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[BlogDay2008]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/31/happy-4th-blogday/</guid>
		<description><![CDATA[Today marks the 4th anniversary of BlogDay. To take part the rules are simple:

Find 5 new Blogs that you find interesting
Notify the 5 bloggers that you are recommending them as part of BlogDay 2008
Write a short description of the Blogs and place a link to the recommended Blogs
Post the BlogDay Post (on August 31st) and
 [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/31/happy-4th-blogday/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The art of selling</title>
		<link>http://danleach.co.uk/2008/08/28/the-art-of-selling/</link>
		<comments>http://danleach.co.uk/2008/08/28/the-art-of-selling/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 12:41:14 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[journalists]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/28/the-art-of-selling/</guid>
		<description><![CDATA[
We all hear of horror stories of journalists being incredibly rude to PRs and many of us have experienced, first hand, exasperation turn to frustration turn to rage after unwittingly selling-in the tenth survey of the afternoon.
But recently I&#8217;m beginning to understand how they feel and to be honest wonder how they manage not to [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/28/the-art-of-selling/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Evolution of Brands on Twitter</title>
		<link>http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/</link>
		<comments>http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 15:12:26 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/</guid>
		<description><![CDATA[
Further to my post on client adoption of Twitter, Jeremiah has posted a great article on the evolution of brands using the service.


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]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Visa sponsorship backfires</title>
		<link>http://danleach.co.uk/2008/08/18/visa-sponsorship-backfires/</link>
		<comments>http://danleach.co.uk/2008/08/18/visa-sponsorship-backfires/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 09:36:54 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Visa]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/18/visa-sponsorship-backfires/</guid>
		<description><![CDATA[
Just read the latest post in Influential Marketing in amazement! Part of Visa&#8217;s sponsorship at the Olympics includes payment exclusivity at the games&#8217; venues.
I have recently seen an increase in business decisions being made without any consideration for how it affects the customer experience.
This is by no means a new trend! National Rail introducing voice [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/18/visa-sponsorship-backfires/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Clients need to “Man Up”</title>
		<link>http://danleach.co.uk/2008/08/12/clients-need-to-%e2%80%9cman-up%e2%80%9d/</link>
		<comments>http://danleach.co.uk/2008/08/12/clients-need-to-%e2%80%9cman-up%e2%80%9d/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 13:43:41 +0000</pubDate>
		<dc:creator>alex</dc:creator>
		
		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Castrol]]></category>

		<category><![CDATA[Digital]]></category>

		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=119</guid>
		<description><![CDATA[This is a guest post by Alex, part of Hill &#38; Knowlton’s Digital team in the UK.

In Revolution Magazine this month Nike’s marketing director Simone Pestridge claims that “being prepared to take risks is the only way to create truly successful digital campaigns”. I couldn’t agree more. With every new business brief coming in asking [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/12/clients-need-to-%e2%80%9cman-up%e2%80%9d/feed/</wfw:commentRss>
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