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	<title>danleach.co.uk &#187; New Media</title>
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	<link>http://danleach.co.uk</link>
	<description>A blog covering PR, marketing, technology, social media and a whole lot more!</description>
	<pubDate>Wed, 03 Dec 2008 11:46:49 +0000</pubDate>
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			<item>
		<title>Introducing Twilert</title>
		<link>http://danleach.co.uk/2008/11/27/introducing-twilert/</link>
		<comments>http://danleach.co.uk/2008/11/27/introducing-twilert/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 16:31:51 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[The Internet]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=160</guid>
		<description><![CDATA[It&#8217;s been pretty quiet round these parts (again) but there is good reason. Between my day job (usually 2am - 3am) I have been working on a new Twitter application that effectively replicates the Google Alerts service but, yes you guessed it, for Twitter!
So, I proudly introduce Twilert.com to the world!
Ideal for anyone interested in [...]]]></description>
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		<item>
		<title>Remeber, we&#8217;re not the audience!</title>
		<link>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/</link>
		<comments>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 08:50:04 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[audience]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=154</guid>
		<description><![CDATA[I was catching up with some friends earlier this week, most of which work in some sort of marketing / digital / interactive capacity. During the course of dinner we noticed the array of mobile phones on the table and in particular the fact that 5 out of the 6 phones were iPhones.
The conversation moved [...]]]></description>
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		</item>
		<item>
		<title>Quit smoking with Twitter!</title>
		<link>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/</link>
		<comments>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:22:17 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=152</guid>
		<description><![CDATA[I&#8217;m beginning to find some innovate ways brands are leveraging the Twitter platform. Two new services caught my eye this week!
The first, Qwitter, aims to help stop people smoking. As a non-smoker I haven&#8217;t tried it but it&#8217;s simple to get involved. Simply follow Qwitter and send messages to the user (@iquit) telling it how [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Another Google Chrome post</title>
		<link>http://danleach.co.uk/2008/09/02/another-google-chrome-post/</link>
		<comments>http://danleach.co.uk/2008/09/02/another-google-chrome-post/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 11:22:14 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Chrome]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/09/02/another-google-chrome-post/</guid>
		<description><![CDATA[
A couple of weeks ago I posted an article discussing how traditional PR is dead and today&#8217;s Google Chrome announcement only furthers my belief that PRs must continue to looks at new and interesting ways of communicating to the media and consumers.
Google has pulled off, in my opinion, a mini masterstroke by announcing its new [...]]]></description>
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		<item>
		<title>Twist and Shout</title>
		<link>http://danleach.co.uk/2008/09/01/twist-and-shout/</link>
		<comments>http://danleach.co.uk/2008/09/01/twist-and-shout/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 12:12:28 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[David Cameron]]></category>

		<category><![CDATA[Gordon Brown]]></category>

		<category><![CDATA[Twist]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/09/01/twist-and-shout/</guid>
		<description><![CDATA[
Found a great new website over the weekend that could prove to be an incredibly useful tool for some raw measurement of campaigns, events and activity.
It&#8217;s called Twist and allows you to plot the frequency of keywords found on Twitter. It&#8217;s quick and dirty as far as measurement goes but clients love the odd chart [...]]]></description>
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		</item>
		<item>
		<title>Become more PR 2.0</title>
		<link>http://danleach.co.uk/2008/08/29/become-more-pr-20/</link>
		<comments>http://danleach.co.uk/2008/08/29/become-more-pr-20/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 09:46:40 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[3G]]></category>

		<category><![CDATA[BBC]]></category>

		<category><![CDATA[BBC News]]></category>

		<category><![CDATA[Cooliris]]></category>

		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Factiva]]></category>

		<category><![CDATA[Firefox]]></category>

		<category><![CDATA[Foxmarks]]></category>

		<category><![CDATA[Getty]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Googlepedia]]></category>

		<category><![CDATA[LinkedIn]]></category>

		<category><![CDATA[Mashable!]]></category>

		<category><![CDATA[Orange]]></category>

		<category><![CDATA[PR Week]]></category>

		<category><![CDATA[RSS]]></category>

		<category><![CDATA[SpinVox]]></category>

		<category><![CDATA[Techmeme]]></category>

		<category><![CDATA[TheWebList]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[TwitterFox]]></category>

		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=135</guid>
		<description><![CDATA[I get a little bit of stick in the office for being a self-confessed techy but more and more I am finding an array of software, websites, gadgets and tools that allow me to stay one step ahead in the fast-paced world of PR
I thought I would compile a selection of things I kit myself [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/29/become-more-pr-20/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Evolution of Brands on Twitter</title>
		<link>http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/</link>
		<comments>http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 15:12:26 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/</guid>
		<description><![CDATA[
Further to my post on client adoption of Twitter, Jeremiah has posted a great article on the evolution of brands using the service.


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		<wfw:commentRss>http://danleach.co.uk/2008/08/18/the-evolution-of-brands-on-twitter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The BBC vs. commercial blogs</title>
		<link>http://danleach.co.uk/2008/08/18/the-bbc-vs-commercial-blogs/</link>
		<comments>http://danleach.co.uk/2008/08/18/the-bbc-vs-commercial-blogs/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 12:34:45 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Ashley Norris]]></category>

		<category><![CDATA[BBC]]></category>

		<category><![CDATA[Shiny Media]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/18/the-bbc-vs-commercial-blogs/</guid>
		<description><![CDATA[TechCrunch has published an article by Ashley Norris on why blog publishing has failed in the UK.

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]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/18/the-bbc-vs-commercial-blogs/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PR is dead. Long live PR</title>
		<link>http://danleach.co.uk/2008/08/13/pr-is-dead-long-live-pr/</link>
		<comments>http://danleach.co.uk/2008/08/13/pr-is-dead-long-live-pr/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 16:54:12 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Steve Rubel]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/13/pr-is-dead-long-live-pr/</guid>
		<description><![CDATA[In his latest post, Steve Rubel has asked whether PR is obsolete and I generally agree with the sentiment.
Traditional PR is, to a degree, dead. Distributing press releases far and wide in the hope of getting a hit (the machine gun effect) is time consuming and delivers little if anything. The same goes for press-conference [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/13/pr-is-dead-long-live-pr/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Scoble sticks the boot in</title>
		<link>http://danleach.co.uk/2008/08/12/scoble-sticks-the-boot-in/</link>
		<comments>http://danleach.co.uk/2008/08/12/scoble-sticks-the-boot-in/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 09:31:45 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Robert Scoble]]></category>

		<category><![CDATA[Stack Overflow]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/12/scoble-sticks-the-boot-in/</guid>
		<description><![CDATA[
Robert Scoble&#8217;s latest post is praising the launch of a new service for programmers called Stack Overflow, claiming its success has been down to ditching PR in favour of letting the users create organic noise around the site.
Robert is right in that it is incredibly effective having passionate users spreading the word of your product [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/12/scoble-sticks-the-boot-in/feed/</wfw:commentRss>
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