Found a great new website over the weekend that could prove to be an incredibly useful tool for some raw measurement of campaigns, events and activity. It's called Twist and allows you to plot the frequency of keywords found on Twitter. It's quick and dirty as far as measurement goes but clients love the odd chart and this is an effective way of demonstrating the amount of online buzz being generating at any one time. As a side experiment I created a graph based on mentions of "Gordon Brown" and "David Cameron". There is a lot of talk of David Cameron being the new-age digital political compared favourably to Mr. Analogue Gordon Brown. But on this evidence, GB is much more prominent amongst the Twitter chatter!

Friction.tv has today announced a two-way syndication deal with ePolitix.com to share news feeds, political analysis and online video debating (will video debating ever take off?) According to the press release, Friction.tv has over 600,000 monthly visitors, not bad given the state of British politics. This deal is a further attempt to spice up the halls of Westminster as they continue to be eclipsed by the remarkable mud-slinging we have seen in the race for the Whitehouse. Andy West, co-founder and Head of Partnerships and Content at Friction.tv commented: "Although Politics is among the most heavily debated topics on the site, we find that much goes unnoticed simply because people are often unaware on what's going on in Westminster. ePolitix has always been totally focused on reporting on the UK political agenda and so its news feeds and analysis are a great resource for our politically hungry audience. The aformentioned mudslinging reached new levels (or is it lows) today after The New Yorker published what it called a satirical (seriously) cartoon of Obama in full muslim dress fist-bumping his "terrorist" wife. Whilst I commend any effort to bring British politics to the masses, unless Friction.tv releases a video of Brown and Cameron engaged in a sadomasochistic Nazi orgy, politics here ...