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	<title>danleach.co.uk &#187; PR</title>
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	<link>http://danleach.co.uk</link>
	<description>A blog covering PR, marketing, technology, social media and a whole lot more!</description>
	<pubDate>Wed, 03 Dec 2008 11:46:49 +0000</pubDate>
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			<item>
		<title>Remeber, we&#8217;re not the audience!</title>
		<link>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/</link>
		<comments>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 08:50:04 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[audience]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=154</guid>
		<description><![CDATA[I was catching up with some friends earlier this week, most of which work in some sort of marketing / digital / interactive capacity. During the course of dinner we noticed the array of mobile phones on the table and in particular the fact that 5 out of the 6 phones were iPhones.
The conversation moved [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/10/23/remeber-were-not-the-audience/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quit smoking with Twitter!</title>
		<link>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/</link>
		<comments>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:22:17 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=152</guid>
		<description><![CDATA[I&#8217;m beginning to find some innovate ways brands are leveraging the Twitter platform. Two new services caught my eye this week!
The first, Qwitter, aims to help stop people smoking. As a non-smoker I haven&#8217;t tried it but it&#8217;s simple to get involved. Simply follow Qwitter and send messages to the user (@iquit) telling it how [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/10/21/quit-smoking-with-twitter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Skinny Mocha Latte and a Crisis and Issues Team Please</title>
		<link>http://danleach.co.uk/2008/10/07/skinny-mocha-latte-and-a-crisis-and-issues-team-please/</link>
		<comments>http://danleach.co.uk/2008/10/07/skinny-mocha-latte-and-a-crisis-and-issues-team-please/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 11:24:17 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[Crisis]]></category>

		<category><![CDATA[Palin]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=151</guid>
		<description><![CDATA[So some of you will have noticed that the old blog hasn&#8217;t been in its best state recently. Between work, a holiday and work I really haven&#8217;t had time to show it the love and tenderness it deserves. But I am still here and remarkably have found 10 minutes to myself and thought I would [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/10/07/skinny-mocha-latte-and-a-crisis-and-issues-team-please/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Evolution of Bad PR</title>
		<link>http://danleach.co.uk/2008/09/12/the-evolution-of-bad-pr/</link>
		<comments>http://danleach.co.uk/2008/09/12/the-evolution-of-bad-pr/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 08:16:17 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[EA]]></category>

		<category><![CDATA[Spore]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=149</guid>
		<description><![CDATA[PR Lesson #63: Treat your customers like thieves and you will get, in most cases, a negative reaction
Poor EA Games, not content with creating the biggest games franchise of all time with The Sims and making millions in the process they decide that their bulging wallets just weren&#8217;t bulging enough. They have recently released their [...]]]></description>
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		</item>
		<item>
		<title>Another Google Chrome post</title>
		<link>http://danleach.co.uk/2008/09/02/another-google-chrome-post/</link>
		<comments>http://danleach.co.uk/2008/09/02/another-google-chrome-post/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 11:22:14 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[Chrome]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/09/02/another-google-chrome-post/</guid>
		<description><![CDATA[
A couple of weeks ago I posted an article discussing how traditional PR is dead and today&#8217;s Google Chrome announcement only furthers my belief that PRs must continue to looks at new and interesting ways of communicating to the media and consumers.
Google has pulled off, in my opinion, a mini masterstroke by announcing its new [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/09/02/another-google-chrome-post/feed/</wfw:commentRss>
		</item>
		<item>
		<title>You know it&#8217;s a slow news day when&#8230;</title>
		<link>http://danleach.co.uk/2008/09/02/you-know-its-a-slow-news-day-when/</link>
		<comments>http://danleach.co.uk/2008/09/02/you-know-its-a-slow-news-day-when/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 08:38:47 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[118118]]></category>

		<category><![CDATA[Hiscox]]></category>

		<category><![CDATA[Metro]]></category>

		<category><![CDATA[Samsung]]></category>

		<category><![CDATA[Vauxhall]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/09/02/you-know-its-a-slow-news-day-when/</guid>
		<description><![CDATA[
If you ever want to see what a slow news day looks like just look at page 23-26 of today&#8217;s Metro:
P.23 - 118118 Survey revealing people are &#8220;discomgoogolated&#8221;
P.23 - New Samsung mobile phone that detects when people are smiling
P.23 - Vauxhall reveals best place to watch a sunset
P.25 - Hiscox Insurance reveals car engines turn [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/09/02/you-know-its-a-slow-news-day-when/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twist and Shout</title>
		<link>http://danleach.co.uk/2008/09/01/twist-and-shout/</link>
		<comments>http://danleach.co.uk/2008/09/01/twist-and-shout/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 12:12:28 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[David Cameron]]></category>

		<category><![CDATA[Gordon Brown]]></category>

		<category><![CDATA[Twist]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/09/01/twist-and-shout/</guid>
		<description><![CDATA[
Found a great new website over the weekend that could prove to be an incredibly useful tool for some raw measurement of campaigns, events and activity.
It&#8217;s called Twist and allows you to plot the frequency of keywords found on Twitter. It&#8217;s quick and dirty as far as measurement goes but clients love the odd chart [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/09/01/twist-and-shout/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Happy 4th BlogDay</title>
		<link>http://danleach.co.uk/2008/08/31/happy-4th-blogday/</link>
		<comments>http://danleach.co.uk/2008/08/31/happy-4th-blogday/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 10:02:07 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[BlogDay2008]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/31/happy-4th-blogday/</guid>
		<description><![CDATA[Today marks the 4th anniversary of BlogDay. To take part the rules are simple:

Find 5 new Blogs that you find interesting
Notify the 5 bloggers that you are recommending them as part of BlogDay 2008
Write a short description of the Blogs and place a link to the recommended Blogs
Post the BlogDay Post (on August 31st) and
 [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/31/happy-4th-blogday/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Become more PR 2.0</title>
		<link>http://danleach.co.uk/2008/08/29/become-more-pr-20/</link>
		<comments>http://danleach.co.uk/2008/08/29/become-more-pr-20/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 09:46:40 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[The Internet]]></category>

		<category><![CDATA[3G]]></category>

		<category><![CDATA[BBC]]></category>

		<category><![CDATA[BBC News]]></category>

		<category><![CDATA[Cooliris]]></category>

		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Factiva]]></category>

		<category><![CDATA[Firefox]]></category>

		<category><![CDATA[Foxmarks]]></category>

		<category><![CDATA[Getty]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Googlepedia]]></category>

		<category><![CDATA[LinkedIn]]></category>

		<category><![CDATA[Mashable!]]></category>

		<category><![CDATA[Orange]]></category>

		<category><![CDATA[PR Week]]></category>

		<category><![CDATA[RSS]]></category>

		<category><![CDATA[SpinVox]]></category>

		<category><![CDATA[Techmeme]]></category>

		<category><![CDATA[TheWebList]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[TwitterFox]]></category>

		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/?p=135</guid>
		<description><![CDATA[I get a little bit of stick in the office for being a self-confessed techy but more and more I am finding an array of software, websites, gadgets and tools that allow me to stay one step ahead in the fast-paced world of PR
I thought I would compile a selection of things I kit myself [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/29/become-more-pr-20/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The art of selling</title>
		<link>http://danleach.co.uk/2008/08/28/the-art-of-selling/</link>
		<comments>http://danleach.co.uk/2008/08/28/the-art-of-selling/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 12:41:14 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[journalists]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://danleach.co.uk/2008/08/28/the-art-of-selling/</guid>
		<description><![CDATA[
We all hear of horror stories of journalists being incredibly rude to PRs and many of us have experienced, first hand, exasperation turn to frustration turn to rage after unwittingly selling-in the tenth survey of the afternoon.
But recently I&#8217;m beginning to understand how they feel and to be honest wonder how they manage not to [...]]]></description>
		<wfw:commentRss>http://danleach.co.uk/2008/08/28/the-art-of-selling/feed/</wfw:commentRss>
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