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A blog celebrating creativity within PR, marketing, and social media

Kindle 2.0 – Gathering dust from Oct 2008


An Amazon insider has apparently let slip that an updated version of Amazon’s Kindle will be in stores before the end of the year.

Maybe my headline is a little harsh, Amazon did deem v1.0 a success (despite not actually releasing any sales figures), but it hardly set the world alight.

The rumours state that they plan on making it bigger and producing the model in a range of “appealing” colours. But, this doesn’t detract from the fact that consumers will be asked to carry around another gadget when the ones they have already are getting very close to achieving the same thing.

The iPhone has a e-book reader and a number of classics available for under a pound. And many other books are available from third parties in PDF form which can be read on your iPhone.

The one advantage Amazon does have is its range of content available, but is that enough for us to part with close to £300!

My guess is that this rumour is exactly that, a rumour. I should imagine Amazon will extend its MP3 iphone app with an e-book version and do what it has done very well for nearly 15 years – sell books!