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A blog celebrating creativity within PR, marketing, and social media

50 Online Applications

Chris Brogan has compiled a great list of 50 online applications sitting within the social media sphere.

My personal favourites:

- Wordpress.com
- Twitter
- StumbleUpon
- Digg
- Reddit
- LinkedIn
- Pandora (circa 2006 before they banned people from outside the US)
- Twingly
- YouTube (circa 2006 before people really started to abuse it)

Music firms vs. piracy. Round 99!


BT, Virgin, Orange, Tiscali, BSkyB and Carphone Warehouse have all signed up to a new deal with the music industry in a bid to tackle piracy online. For now this means that thousands of ISP customers suspected of sharing music will receive letters asking them to stop.

A small step in the right direction but in reality telling people to stop sharing music does nothing. People don’t do it because they don’t know it’s wrong – they do it because the music industry has seen fit to charge consumers extortionate amount of money for music over the past 25 years!

I refuse to pay for albums and singles but get around it by using the very good Napster (flat fee for unlimited listening). And with the likes of Pandora and Last.fm becoming more mainstream the music industry is fighting a losing battle.

The solution is not to wag the finger at consumers or switch their internet connection off, which is what the music industry is pushing for. The crux of the issue is that the music industry has not adapted to changing consumer needs. Why pay £15 for an album when that same amount will give me to listen to unlimited music and put it on my MP3 player. Until the music industry realise the world is very different from that of over two decade ago and change the fundamental elements of how they conduct business, people will share music.

The answer is simple: labels – make your catalogue available online and charge a flat fee to listen to it. Split a cut of the revenue amongst the artists based on whose music is being played, you can keep the rest!

See what Kid Rock has to say on the matter: