danleach.co.uk

The AmIHotorNot of brands, Superbrands, has today announced its top brands in the UK and Google has knocked Microsoft off of top spot. Sony is the other tech brand to edge into the top 10 as the sector dominated the overall list.

It will be interesting to see how the growing privacy debate affects the public’s affection for the search engine over the next 12 months! But for now they’re sitting pretty…

The top 10 looks like this…

1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike
10. Sony

In an act of unimaginable mercy, Viacom has bowed to public pressure and scaled down their request for personal information from Google/YouTube.

Google can now provide anonymous but unique identifiers about their users rather than specific IP addresses.

Good news for privacy advocates and those that scrambled manically to delete any evidence that they once watched South Park in the office.